Have you looked at your web site recently? That’s the place that was supposed to earn you millions of dollars. Nothing beats the K.I.S.S principle with a little Peters Principles thrown in.  Of course,  too much and you could wind up Kissing Peter.   Here are twenty-five or so simple rules that make your site friendlier.


  1.  Kill the floating banners and pop-ups. There is a reason every browser offers pop-up protection, people hate them and they don't pay you enough for the loss of one client.
  2.  Page naming should be appropriate to what the page is about or at least close to what the page is about.
  3. Kill the Wedding Music. If I hear another site with Evergreen on it I will puke.  People hate getting bombarded with your favorite musical mood swing and kill the long intro and registration.  
  4. That’s becoming the number one and two turn off on the web.  All these specialized site makers make you as different as thin spaghetti and thick spaghetti. Same site, same colors, same intro, and the same music. 
  5. Check out your links to see if they are still active. Create inbound links with viable sources. Builds trust and a better profile with search engines. And kill the dated info.
  6. Make your site bright but not gaudy and avoid super dark backgrounds with “thin” text, it just kills the readability.
  7.  Use links for speed and avoiding mis-direction and again check those inks for accuracy.
  8.  Use your logo, when applicable on your home page and in other places where applicable.
  9.  Show them you are human.  Do an “about page”. Show them the real person on your site.
  10.  If your site isn't friendly, folks don’t hang around.  Make changes that welcome people and make them feel at home. 
  11.  Be concise, flub-a–dub elsewhere. Bullshit is like superglue, it sticks and never goes away.
  12.  No false promises, back up what you should say and stick with it.
  13.  Show why you are better without putting down the competition.  Use good phrasing like "a lesser cost wedding photographer" may not be schooled in traditional Roman Catholic Traditions and Customs, or, yes we are quite experienced in Southern Redneck Toasting Customs”.  
  14. Break selections or options into tables and columns to facilitate easy selection. It has been proven that people who have been shown a simple comparison make quicker decisions.
  15. Keep it consistent and simple to navigate. Avoid the complex stuff.  People get frustrated.
  16. Light up your links and make them important (bold, italics, font change, size change, etc)
  17. Use features and benefits, the guy who sold you your car did. And you went for it.
  18. Use testimonials, known people have a higher believability. If they are known pictures and if you get permission use a nice portrait of them.
  19. Maintain common text in banners and paragraphs on all pages. Just like regularity, consistency is very important.
  20. Use headlines with discretion, headlines should summarize the topic. Yes!
  21. Make a passionate plea to follow your ideas and give them reasons that make sense. 
  22. Keep important info in the top half of the page. If they like what they see, they will continue to read what you have written.
  23. Remember dark and patterned pages are distracting and bad for the visually impaired. Smaller web pages load faster if your item does not require extensive verbiage to explain the product. 
  24. Dump movement in banners, JavaScript, and dump frames, old news, takes up too much resources. 
  25. Use fonts sparingly and dump the weird ones, they won’t translate over in most cases to all programs and really can mess up your pages.
  26. Make sure if you ask for info, that you state your privacy policy. Legally important.


In my quest to expand relationships and at the pressure of many customers and friends to join their teams of associates and acquaintances, I succumbed to those who suggested my entire world would change after I joined Facebook, Twitter and other social media organizations.

It did!  Unfortunately, I got more junk mail, more invites to debauchery, local area hookers hotline numbers,  lust, promiscuity, decadence, and spam and offers I didn’t and don’t need.

It was a distraction, for nothing, it was not good for business, it opened doors to a lot of dead ends. I was not inclined to spend my days in the Mad Hatters Maze and make them rename it to “Alan in Wonderland"!

I suppose it's OK for my imaginary friends, but most of my real friends and business associates whom I communicate normally and privately with, that is the real ones, I care a great deal about. I enjoy and like talking with them not tweeting for the world to see.  I value real friends and customers who pick up a phone, see how you are doing and wish you well. It's so nice to hear a friendly voice.  

With help from the legal pages posted under "How to escape from Facebook", I happily hit the SUBMIT button for permanent removal. Three attempts later it took.   TWO MONTHS AND THREE DAYS to get rid of Farce Book.

If you analyze what you do when you go on line with one of these networking sites you discover the following; There is nothing there, it's more like the local chit-chat convention, a plethora of basically useless information except for the bigger companies who have learned how to use the players to their advantage.  You could find closer friends at a library or a Bruce Springsteen Concert.  He’s still a great rocker...

And if you are just boiling to spill a myriad of worthless personal information it, get a blog. And a fake name.  There is one thing to be Sally and here's my avatar but another to be Sally and here's what my underwear looks like unless Sally makes a living at showing her underwear.

You could have twenty thousand contacts, great tell them you are broke, and need money.  That's how you achieve the right Karma. You can then brag at one time you “Had twenty thousand contacts and friends". Traffic and numbers mean nothing.  Be careful what you look for and be careful if you find it on the social networks.

That's me, thirty years ago networking and socializing my way while taking dance lessons and attending the Arthur Murray Dance Studios in Hawaii.  Gotta love it...


Social Networking is here to stay till the first identity problems arise, they have already arrived, you just don't know about it. Here are things you should be concerned about. These are additional PRO's and CON's.

 Social networking is free. FOR NOW. Once you invested the time in a network of irrelevancy and you get asked to join a higher plateau for a small fee, the hook is already in your mouth. Sounded simple enough to set up, and it has tremendous popularity. You could have access to thousands of people who could use your product, pretend to be your friend, and possibly hook up with. 

It really depends on what you will use it for. If it is for business, you must ask yourself a few questions. If it is for relationships, remember once you send it out, you can't take it back. 

As a business "who will be doing this social networking". As an owner, you must be concerned about what is really going on. For example, if you have a paid employee doing the work, it’s not FREE so the ad says. You are paying that person for that time and is it productive. 

How constructive is what they are doing?  Then, is it 100% messaging for business or will you find personal use on your dime. Let's not kid ourselves, your employees will be tempted to do so. In some location's this is tad-amount to opening Pandora’s box.  Another consideration is what you are saying…. And how it is presented. Just like on the forums, everyone gets to scrutinize what you say.  

You want feedback but you don’t want to start a negative chain. Think about what a disgruntled employee could do to you in seconds if they wanted to.  Social Networking is here. And it’s seated in quite well. Networking has its share of Nuts Working full time.  And now with the attacks on our elections, the reaper (US DOT GOV) is stepping in.  Mr. Zuckerberg  is working on it

The important part of networking is that you want an open honest relationship with those you are communicating with. What you say cannot be retracted.  It could have serious consequences.  The worst examples I could think of led to the suicide deaths of two teenagers in separate incidents whose lives were ruined because of what was published on a social network and cellphones. 

You can learn from your replies and comments. You can analyze, change things and rebuild. You can learn what is good for your company and what is not.  Social, spiritual, mentally short changed morons are an everyday occurrence on the web. They are out there. When you poll, or throw a query out there you are inviting this group of socially and mentally deficient nuts to the party and it's for all the world to see.  

If they dislike you, all you can do is offer them relief.  Your product failed, fix it. You had a bad thought, apologize. This makes you the good guy, and paints you on the winning side. People respect that, well some do, others will still want your reproductive organs for forgiveness. 

Offering them relief, short circuits further attention and can close issues. Getting in a battle of words solves nothing.  It’s like trying to put out a bonfire with urination, you won't put it out. it smells, and if the winds are non-directional and squirrel-ly, adds to global warming and dangerous if you are downwind.